AnyWatch
Start watch movies and TV shows based on your taste with Anywatch
Project Type
- Personal Project
- UX Case Study
My Role
- UX Research
- Wireframes
- UI Design
- Prototyping
Tools
- Figma
- FigJam
- Notion
- Google Forms
Timeline
- 12 Weeks
- Year 2023
Overview
AnyWatch is a mobile app that helps people choose what to watch on TV, based on recommendations from users they follow.
Problem
People don’t know what they should watch on TV, the recommendation systems of the streaming services fail to adapt content to the user.
Solution
Mobile app that helps people choose content to watch on TV, users can follow friends and see what content they have seen and liked
KPI's
- X amount of time to find a movie.
- X users finish the content they selected.
- Average rating of 4.5 stars from the content they watched.
Online Survey
To start, I wrote a survey to better understand who the users are and what their content consumption habits are.
I distributed the survey among fans of movies and TV series
25 participants answered the survey and these are the most interesting insights I discovered
100% of participants subscribe to 2 or more streaming services
47% of participants prefer to see a movie that a friend recommended to them.
68% of participants often did not find something that interested them
User Interview
I interviewed 3 participants who answered the survey to hear in their own words what problems and challenges they encounter when they want to choose content to watch
Tell me about the last time you were looking for a movie or TV show to watch
“I finished a day's work and wanted to clear my head with a good movie”
“My boyfriend and I were looking for a series that we could watch together”
“I had some free time and I was looking for something to pass the time”
what were you looking for?
“I was looking for a movie starring actors I like”
“I was looking for a comedy movie”
“I was looking for a not too long movie with a simple plot”
What did you do to check if the movie or series you chose is worth watching?
“I watched the trailers”
“I checked reviews”
“I consulted a friend with good taste in movies”
Competitor Analysis
Persona
User Journey Map
Challenges (HMW's)
“How Might We” (HMW) statements are small but mighty questions that allow us to reframe our insights into opportunity areas and innovate on problems found during user research.
01
How might we help Shani know what her friends watched and liked
02
How might we help Shani to make sure that the movie or series is really worth watching?
03
How might we help Shani know what content is available for her in the streaming services she subscribes to
Sketches
User Flow
Sitemap
Sign Up
AnyWatch helps you find the most recommended content for you!
Save content you’re interested in watching, rate and review content you’ve watched, and follow friends or people with similar tastes to yours, you can also follow artists and streaming platforms to keep up with their new activity
Onboarding
To show you the most recommended content for you, enter your favorite genres, platforms available to you, and artists you like.
Top Picks for you
After onboarding we will offer you the top picks for you, you can hide a title, save it or mark as watched, rate and write a review on it
Home Screen
On the “home” screen we will show you the activity of users, artists and platforms you follow.
Search & filter
Search and filter content, you can search for a specific movie or series or filter by genre, platforms and more…
You can also sort the search by: new-old, recommended for you or highest rating
Artists
Follow your favorite artists, you can see the movies and series they participated in, and also filter and sort to focus on what you want and can see.
User Profile
On your profile page you can see the content you have saved or watched, you can make your profile public so that other people can see your content, or private so that only you can see it
Title Screen
On the title screen, you can read reviews of users who have watched the title, check which of the people you follow watched this title, and what they thought about it, you can also watch trailers and start watching content directly from your smartphone.
Conclusions
AnyWatch is an app that helps users choose what to watch on TV based on their favorite artists and people they follow, along with their personal taste. The main objective of my app is to simplify the process of choosing what to watch by providing personalized recommendations.
Throughout my project, I realized that creating a personalized experience for each user is crucial to the success of the app. I learned that people will often prefer to watch a movie or series that they received a recommendation from a friend I also found that designing an intuitive and visually appealing interface can significantly enhance the user experience and make the app more engaging.
Next Steps
- Conduct usability testing with a high-fidelity prototype.
- Distribute surveys to get feedback from potential users.
- Measure KPIs.
- Improve accordingly.
Features worth checking out:
- Add cinema to the list of platforms
- Allow users to follow studios as well
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